Good old JJ Abrams and his sneaky marketing. I have been sitting and waiting and more importantly wondering how long till the first viral madness swings into effect for Super 8. Well wait no more its arrived. Over the weekend we got to see the first Superbowl TV spot for Super 8 and now the first image of the Super 8 monster has hit the web via Slashfilm. Below is a screengrab from the TV spot showing a billboard and what is that in the reflection? Could it be the Super 8 monster? I do believe it is.

As far as plot goes JJ Abrams said the following in an interview with the LA Times;

“The Paramount Pictures release is set in Ohio in 1979 and introduces a troupe of six youngsters who are using a Super 8 camera to make their own zombie movie. One fateful night, their project takes them to a lonely stretch of rural railroad tracks and, as the camera rolls, calamity strikes — a truck collides with an oncoming locomotive and a hellacious derailment fills the night with screaming metal and raining fire. Then something emerges from the wreckage, something decidedly inhuman.”

Checkout the photo below… thoughts? Is it the monster? Are we seeing things? Are you ready for more cloverfield style marketing tactics?

super8 monster Super 8 Monster Revealed In Photo